快科技8月24日消息，据马克·古尔曼最新《Power On》通讯爆料，苹果计划上调9月发布的iPhone18系列售价，由于内存、芯片供应紧张推高整机物料成本，涨价基本已成定局。此前两个月苹果已经上调Mac、iPad等非iPhone产品价格，平均涨幅约23%；MacBook Air涨价200美元，Mac Studio涨价500美元，iPad Air上调150美元。 Chinese Premier Li Qiang has signed a State Council decree publicizing a decision to revise the Regulations on Management of Housing Provident Fund, which will take effect on Sept. 20, 2026. According to the decision, the scope of the fund's withdrawal and use will be expanded. For those withdrawing from the housing provident fund to pay rent, the eligibility threshold requiring rent to exceed a prescribed proportion of a household's wage income will be removed. Housing provident fund savings can be withdrawn for new purposes under the revised regulations, including renovating the homes the contributors live in and paying property management fees for such homes. The decision also states that the channels for the investment and utilization of the housing provident fund will be appropriately broadened, specifying that housing provident fund management centers are allowed to use the funds to purchase policy-oriented financial bonds. To enhance the efficiency of management services, the decision also underscores efforts to simplify the procedures for employees to apply for housing provident fund withdrawals and to shorten the review period for housing provident fund loan applications. The decision, which strengthens risk prevention and control, stipulates that housing provident fund management centers should establish comprehensive, complete and accurate credit records and incorporate them into the national credit information sharing platform. Amid efforts to expand the coverage of the system, the decision clarifies that individual business owners, part-time employees and other people in flexible employment can pay voluntary contributions into the housing provident fund and enjoy policy support in accordance with the regulations.
。同时，三星、谷歌新一代手机均已涨价约100美元，苹果将参考竞品的定价策略。
如果苹果跟进100美元涨幅，iPhone18 Pro海外起售价将来到1199美元，涨幅约9%。该涨价幅度相对克制，意味着苹果不会把全部上游成本转嫁给消费者，企业自身将消化一部分压力，苹果此前也预警本季度毛利率承压。
据此前Counterpoint的分析，同样12GB内存+1TB闪存的配置，iPhone 18 Pro Max相较iPhone 17 Pro Max的成本上涨超过300美元。古尔曼分析，选择100美元的温和涨幅，可以维持iPhone与三星竞品处于相近价格区间，避免重演Mac、iPad大幅涨价带来的负面市场反馈。iPhone用户忠诚度较高，理论上还有进一步提价的空间，苹果的设备分期订阅方案，也能够降低消费者对一次性涨价的感知。
。同时，三星、谷歌新一代手机均已涨价约100美元，苹果将参考竞品的定价策略。
